Nike has opened its first dedicated women’s store in Europe at 33 King’s Road in London.
The 2,230 sq ft store offers a range of bespoke services including trouser hemming, gait analysis and bra fitting, and advice is available on the best products for individual running techniques and chosen training programmes. Customers can also design bespoke trainers.
The Nike shop will act as a fitness hub where shoppers can book into free Nike+ Training Club classes and attend Nike+ Run Clubs. A digital community wall in the store will allow visitors to reserve spots at all Nike running and training sessions held across London.
In-store events will be held to coincide with Wimbledon and London Fashion Week.
Nike has two other women’s only stores, in Newport Beach in California and Shanghai in China.