Oasis has reopened its London Argyll Street flagship store, which has been updated with the House of Oasis scheme first introduced in 2011.
The 5,300 sq ft store is Oasis’s largest and it follows similar refits in Gateshead, Liverpool and Bluewater.
Customers can book personal styling appointments, shop from in-store iPads, pay on site in the fitting room and shop from an edited ‘Look Book’ rail.
Further refits are scheduled in the Metro Gateshead Centre and Liverpool One stores in March and April 2015 respectively, as part of the retailer’s multi-million pound store refurbishment programme.
Hash Ladha, Oasis chief operating officer, said: “London Argyll Street is essentially the jewel in the Oasis crown. With it being our largest store and having a great presence as part of the London shopping scene, it’s imperative that our Argyll Street refurbishment offers our customer an unrivalled shopping experience.
“As a brand we’ve invested a lot of capital into upgrading our stores to give customers a far more engaging experience. Argyll Street will have some fantastic new additions that will make it one of the most fun and engaging shopping experiences which is what we strive to do at Oasis.”