Footwear brand Oliver Sweeney has opened a new flagship in London’s Covent Garden, its biggest store and the first to offer collections from selected brand partners including US denim label Billiam Jeans.
The 1,600 sq ft store at 10 Henrietta Street opened on Saturday, replacing the smaller store at 14 King Street, also in Covent Garden, which closed two weeks ago.
The store has been designed as the “Sweeney Club”, with a darker, more luxurious feel than existing stores and antique industrial storage, metal factory fittings and haberdasher’s cabinets contrasting with modernist shelving.
In addition to Oliver Sweeney shoes, boots, clothing and accessories, the store stocks denim from Billiam Jeans, eyewear from Finlay & Co, T-shirts and chinos from Leftfield NYC, knitwear from Gloverall and watches from German label Junghans.
The store will offer the Sweeney tattooing service on Thursdays, allowing customers to have their leather products personalised.
Oliver Sweeney has six stores in total: four in London, one in Manchester and one in Leeds. The brand also wholesales to approximately 40 accounts including John Lewis, Schuh, Brogue Trader, and Nordstrom in the US.