Italian denim brand Replay has relocated its Carnaby Street store in London to a 2,500 sq ft space.
The brand’s West End store, previously at 44-45 Carnaby Street, can now be found at numbers 11-12 and is almost 900 sq ft larger.
The store opened on July 3 and stocks both men’s and women’s collections from Replay, We Are Replay and Replay One Off.
The interior features Replay’s new store direction, which includes moving away from a vintage look towards a more modern shopfit.
Replay has 200 retail stores worldwide but this only marks its fourth in the UK, following Belfast, Glasgow and the Box Park mall in Shoreditch, London. It is also stocked by the likes of Asos.com, House of Fraser and Yoox.