Shoppers turned out in force last night to see the Oxford Street Christmas lights get turned on.
The lights, which are this year sponsored by Marmite, were switched on by pop star Robbie Williams while 20,000 spectators watched.
House of Fraser hosted the event, which, now in its 53rd year, signalled the start of Christmas in London’s West End.
Jace Tyrrell of New West End Company, organisers of the event, says: “Christmas officially began on Oxford Street tonight. The retailers are ready to welcome shoppers from across London, UK and the world over the festive shopping season, which traditionally brings one billion pounds in sales.”
This year the lights allow people to appear in the mile long display, with William’s face the first to appear in the interactive banner.