Selfridges and John Lewis have unveiled their festive window displays, kicking off the retail Christmas countdown.
Displays at Selfridges include a giant snow globe, Beats by Dre headphones and a “reimagined” London made from Gingerbread.
Selfridges will also host The Oxford Street Christmas lights switch on November 12.
Meanwhile John Lewis has adopted an animal theme to create a winter wonderland at its flagship Oxford Street and Peter Jones department stores.
From deer made from Dyson vacuum cleaners to penguins made from kettles, a total of 188 animals have been made out of over 7,000 products stocked in store.
Other creative creatures also include a turkey made of hand, face and bath towels, penguins made from kettles and a bear fashioned from furniture.