Tailoring chain TM Lewin has opened its new flagship store at 388 Oxford Street, London, as a pop-up ahead of an official opening in the New Year.
The refitted unit will house the brand’s full range of formal shirts, tailoring, casualwear, accessories and womenswear.
It is the shirt maker’s 90th standalone location in the UK, alongside an additional 60 internationally as well as a transactional website.
TM Lewin chief executive Geoff Quinn said: “Recent research suggests that good quality shirts, accessories and tailoring are still very much in demand. So there really couldn’t be a better time for us to open up an exciting new store on the world’s most famous shopping street.”
Earlier in the year Chinese textiles company Shandong Ruyi Technology Group bought a minority stake in the business.