Denim brand True Religion has unveiled its spring 13 campaign, with bold prints and Californian culture the inspiration behind the collection.
The collection features traditional denim in a variety of washes and vibrant hues, adorned with floral prints and intricate stitching.
Jeffrey Lubell, founder, chief executive, chairman and creative director, said: “This season, we took inspiration from one of my favourite places in the world – Malibu.
“We shot on location in Paradise Cove on the beach and boardwalk, and brought the California sensibility of the brand to life, while showcasing our roots in American-made denim. The spring 13 collection focuses on True Religion’s strong denim heritage and passion for authenticity and quality.”