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Image gallery: True Religion's spring 13 campaign revealed

Denim brand True Religion has unveiled its spring 13 campaign, with bold prints and Californian culture the inspiration behind the collection.

The collection features traditional denim in a variety of washes and vibrant hues, adorned with floral prints and intricate stitching.

Jeffrey Lubell, founder, chief executive, chairman and creative director, said: “This season, we took inspiration from one of my favourite places in the world – Malibu. 

“We shot on location in Paradise Cove on the beach and boardwalk, and brought the California sensibility of the brand to life, while showcasing our roots in American-made denim.  The spring 13 collection focuses on True Religion’s strong denim heritage and passion for authenticity and quality.”

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