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IMAGE GALLERY: Victoria's Secret debuts at Westfield Stratford

Victoria’s Secret, the US lingerie retailer, threw open the doors on its first UK store this morning, at Westfield’s Stratford City shopping centre.

The highly anticpated launch comes days before the Olympics - the US brand and retailer raced to opened the single floor 1149 sq m store ahead of the sporting spectacular’s starting gun and the illuminated pink fronted fascia was drawing crowds from the off.

Inside, the store - which represents the retailer’s latest format - was divided into several rooms, all branching off a main room which has a large table and showpiece lampshade as the introduction to the shop.

The windows were also creating a buzz, with winged torsos clad in the product and set against velvet curtains.

A second store is due to open this summer in Bond Street, which will trade from three floors, although a date remains to be confirmed for its completion.

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