Vogue’s Fashion’s Night Out took place last night for the third consecutive year.
The event promotes shopping in the capital with stores around the West End opening as late as 11pm as DJ’s, live performances and discounts entice shoppers and press into stores. Parts of New Bond Street were pedestrianised to accommodate the increased footfall in the area.
Event highlights included designers Jonathan Saunders and Louise Gray customising the official Fashion’s Night Out charity T-shirts at Harvey Nichols, founder of Fashion East Lulu Kennedy hosting a Hawaiian themed Lulu & Co event at Liberty and Rupert Sanderson hosting a roller disco at his Mayfair store.
This year saw even more stores participating in the event with Drapers spotting queues of shoppers outside Uniqlo on Oxford Street and Hermes on New Bond Street.
Twitter proved the quickest way to communicate the event to customers, the social networking site was also abuzz with commentary of Fashion’s Night Out in New York which takes place on the same evening.
Coach chose the date for the launch party of its first UK store on New Bond Street with face of the autumn 11 campaign Gwyneth Paltrow in attendance.
Drapers will be bringing you a video of the event later today including interviews with Jonathan Saunders, JW Anderson and Lulu Kennedy among others.