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IMC to return to Berlin next year following Panorama success

Buying group Independent Menswear Company (IMC) is to return to Berlin next year following its successful trip to the German tradeshow circuit with 22 of its members.

The IMC subsidised a visit to last week’s editions of Panorama, Premium and Bread & Butter, for the first time paying for its members’ hotel accommodation and meals for two nights, giving many of them the opportunity to experience a European tradeshow for the first time.   

IMC chairman Gary Culver said he hoped to increase the number of members attending next year and Panorama would be of particular interest to the group.

“It is very important for the mainstream menswear market and so relevant to our independents,” he explained. “There was a good selection of our [IMC] suppliers exhibiting, making it a worthwhile and inspiring trip. We are planning to repeat the initiative next year and we expect more members to take advantage of it.”

Independents told Drapers while Panorama, which ran from July 8 to 10, was not an order writing show, it had given them an overview of trends and product for the season.

Tim Garner, owner of Bedford-based Claytons Menswear, said: “I hadn’t started buying yet so it was an ideal opportunity for me to see the ranges from some our brands, including [German menswear brand] Olymp, ahead of writing orders. I was able to get an idea of what they had to offer and I could start making my selections.”

Lyn Knights, owner of Dennys of Southwold, in Suffolk said while she was “quite disappointed” when brands told her they were not taking orders, she had been able to plan future orders from accounts including trouser specialist Meyer.

“All the samples were on show while in the London showroom there are often just two rails, so it really helped to get a sense of the whole collection,” she said. “When we see Meyer later this summer we know exactly what we will be buying.”

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