IMRG, the ecommerce trade organisation, will launch a new digital high street data panel to help monitor sales data as part of a new movement to help digitally empower the British high street.
At the launch of SaveTheHighStreet.org last night in London, IMRG founder James Roper said he would introduce a “freemium” membership for bricks-and-mortar retailers, aimed specifically at independents, in exchange for data to help retailers track trends and allow complex analysis.
The new initiative has been established by a cross-industry group of organisations including IMRG (Interactive Media in Retail Group), the Future High Streets Forum, Tech City UK, Google Digital Garage and Pocket High Street, as well as retailers.
It unveiled a ten-point “connected digital high street” manifesto, which seeks to create a thriving high street where local shopkeepers can focus more on “expanding ambitiously and less on fighting for survival”.
The organisation is aiming to sign up 125,000 businesses in the coming year to share best practice and help form a united strategy.