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In pictures: Samantha Cameron’s new womenswear brand Cefinn

Cefinn, the new contemporary womenswear brand from former Prime Minister’s wife Samantha Cameron, has launched online and at retail partners Net-a-Porter and Selfridges.

The spring 17 collection is a 35-piece capsule characterised by Cameron’s signature modern minimal style.

It comprises separates, tailoring and dresses in a colour palette of black, navy, khaki, red and white priced from £110 for a satin panel boxy top to £450 for a coat.

Readers' comments (1)

  • I find it amazing that these garments are being produced abroad...we have perfectly suitable manufacturers in the UK....whatever happened to flying the flag? Surely that would have been a usp.

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