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In pictures: Simply Be and Jacamo Oxford Street flagship

The new dual-fascia Simply Be and Jacamo flagship store opened yesterday on London’s Oxford Street.

The store offers collections in sizes from 10 to 32 in the Simply Be range and small to 5XL for men in Jacamo. Imagery around the store features women from a size 10 to a size 18 and men with a variety of body shapes.

The Jacamo range includes a collection from cricketer and brand ambassador Freddie Flintoff, while Simply Be stocks a collection from model and TV presenter Kelly Brook.

Angela Spindler, chief executive of N Brown Group, which owns the brands, said: “Opening in London is an exciting next step for us. This is an opportunity to showcase our great fashion credentials that focus on shape as well as size on the international stage that is Oxford Street.”

The store offers a click-and-collect service and a ‘stay and play’ area, which allows customers to browse the Simply Be and Jacamo collections using hand-held tablets. A personal shopping service is also available.

Existing Simply Be and Jacamo online or catalogue customers can use their account when making purchases in store.

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