Luke Taylor, Owner of retailer Savy Menswear in Sowerby Bridge, West Yorkshire.
We started out in the industry at what was probably the worst possible time, slap bang in the middle of the economic downturn in 2011. We continue to push things forward as much as possible and have worked towards creating an ever stronger brand mix.
The recession has bred cheap and easy menswear and since it hit so many brands that will never be remembered have come and gone.
There are streetwear brands popping up that claim to be the freshest and newest, but they are far from it. It has also been sad to see strong brands such as One True Saxon struggling, even though it is producing quality gear at affordable prices.
Our main priority for the next 12 months is to relocate into another store in nearby Hebden Bridge as well as growing our online presence.
In this tough climate it is crucial to stand out in the crowd so we are always coming up with new projects. We also like to work with up-and-coming artists, doing regular interviews on our blog page. We are trying to offer more than just a website selling product and be a bit different.
One change I would like to see in the industry is for the spring season to start a lot later than it currently does, as we will no doubt get snow again come March or April next year.
The brands need to move with the changing times and put their bread and butter retailers first. It is all about selling transitional gear all year round.
You have got to be extra vigilant when you’re buying these days and rule things with your head rather than just your heart. You have to buy something because it has commercial appeal rather than just buying products because you like them.
Let’s get people spending again. The media likes to scare us, but if people have got money they will still go out and enjoy spending it.