Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

In this tough climate it is crucial to stand out

Luke Taylor, Owner of retailer Savy Menswear in Sowerby Bridge, West Yorkshire.

We started out in the industry at what was probably the worst possible time, slap bang in the middle of the economic downturn in 2011. We continue to push things forward as much as possible and have worked towards creating an ever stronger brand mix.

The recession has bred cheap and easy menswear and since it hit so many brands that will never be remembered have come and gone.

There are streetwear brands popping up that claim to be the freshest and newest, but they are far from it. It has also been sad to see strong brands such as One True Saxon struggling, even though it is producing quality gear at affordable prices.

Our main priority for the next 12 months is to relocate into another store in nearby Hebden Bridge as well as growing our online presence.

In this tough climate it is crucial to stand out in the crowd so we are always coming up with new projects. We also like to work with up-and-coming artists, doing regular interviews on our blog page. We are trying to offer more than just a website selling product and be a bit different.

One change I would like to see in the industry is for the spring season to start a lot later than it currently does, as we will no doubt get snow again come March or April next year.

The brands need to move with the changing times and put their bread and butter retailers first. It is all about selling transitional gear all year round.

You have got to be extra vigilant when you’re buying these days and rule things with your head rather than just your heart. You have to buy something because it has commercial appeal rather than just buying products because you like them.

Let’s get people spending again. The media likes to scare us, but if people have got money they will still go out and enjoy spending it.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.