Designer Christopher Shannon has won the inaugural BFC/GQ Designer Menswear Fund prize, scooping a £150,000 grant to develop his business.
The fund was established in September 2013 and provides one designer with the cash prize and a one-year mentoring programme. The award was announced last night (June 9), before the start of London Collections: Men this Sunday.
Shannon graduated the MA Menswear course at Central Saint Martins, under the tutelage of Louise Wilson. Shannon’s 2008 graduate collection featured collaborative pieces with sponsors including Eastpak, Calvin Klein and Levi’s. He is stocked in 20 stores worldwide including Liberty and Harvey Nichols in the UK.
Christopher Raeburn, E. Tautz, Lou Dalton and Richard Nicoll were shortlisted alongside Shannon for the 2014 prize and took part in a mentoring programme led by the fund’s sponsor, mobile phone maker Vertu. Strategic planning, branding, leadership, commercial retail, etail and wholesale, and digital innovation were covered as part of the training.
Judges included Fourmarketing director Ben Banks, British Fashion Council chief executive Caroline Rush, chair of London Collections:Men Dylan Jones, Alexander McQueen chief executive Jonathan Akeroyd and Harvey Nichols head of fashion merchandising John Schofield.