Shopping centres have changed significantly in recent years, and all retailers need to embrace this change if they want to be a destination where shoppers are spending their money.
This should be as important to independents as it is to multiples, yet there has long been the view among independents that shopping centres focus on mid-market, mass-volume only. This often means they can be overlooked by indies, who assume that high costs or their lesser-known brand will prohibit their entry and profitability.
This isn’t so. Shopping centre landlords who understand their customers deliver a quality retail environment for quality retailers, complemented with catering and leisure facilities that make a visit so much more than just a shopping trip.
This attracts an incredibly diverse range of shoppers, among whom the demand for independent and boutique retailers is undeniable.
Good landlords base their leasing decisions on having the right retailer in the right place at the right price. At Intu, we understand the requirements of independents and are keen for them to sit alongside the multiples. Delivering what the customer wants is, after all, what matters the most.
- Joanne Skilton, Retail and leasing director at Intu Properties (formerly Capital Shopping Centres)