German contemporary fashion brands and retailers Closed and 14oz are to launch a co-branded store in Berlin this summer.
The new store– Closed by 14oz – will open on Alte Schönhauser Strasse in Berlin-Mitte in July. The Closed by 14oz store will be Hamburg-based Closed’s first Berlin shop. The two companies have been working together for four seasons, with 14oz stocking Closed in its Berlin store.
Closed already has outlets in Hamburg and Munich and in France, Italy and Holland. 14oz has one store in Berlin on Neue Schönhauser Strasse, which opened in 2008.
The co-branded store is described as an “individual” retail concept using high quality materials and traditional design elements. It has been designed by Berlin-based company s1 architektur.
Karl-Heinz Müller, owner and managing director of 14oz, said the new store aimed to build on the popularity of Closed among 14oz’s customers.
Müller, who is also the founder of trade show Bread & Butter, added: “It is with pleasure that we could register the brand’s strong potential for turnover and development. Our businesses are linked by a partnership based on friendship, and the wish arose on both sides to continue expanding the brand and to work together on its development.”
Closed, which was originally launched in the 1970s in Italy, is credited with inventing stonewash denim and the X-pocket design for jeans.