Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Avril Lavigne's Abbey Dawn hires sales boss

Jackson Distribution, the company that sells streetwear brand Iron First, has appointed Alistair Barr as UK sales manager of Abbey Dawn, the brand launched by singer Avril Lavigne.

Barr, who is a veteran of the surferwear market, will launch the rock-inspired brand this week at Bread & Butter in Berlin. Lavigne will be attending the show personally.

The Abbey Dawn range, which was relaunched in the US in December 2010, spans a menswear collection, including t-shirts and hoodies; a womenswear collection, which also includes t-shirts and hoodies as well as dresses and tops; footwear and accessories. 

Barr is a fashion industry veteran having held led sales teams at boardsports brands Bilabong, No Fear and Quicksilver. He described the Abbey Dawn brand as having “huge potential” through Lavigne’s off- and on- line followers. She has 20 million Facebook friends and more than a million Twitter followers.

 

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.