Indies across Bath came together last month to back a council initiative to drive footfall to the city’s fashion stores.
The Bath in Fashion event on April 17 saw indies and multiples take part in fashion shows and promotional activities to market Bath as a diverse fashion hot spot.
The one-day event was organised by Bath City Centre Management - an organisation set up by Bath and North East Somerset council and the Bath Chamber of Commerce.
It involved three catwalk shows featuring product from stores including womenswear indie Sassy & Boo, contemporary menswear indie SW17 and occasionwear indie Drop Dead Gorgeous, as well as high street chains such as Marks & Spencer, Reiss and All Saints.
Bath City Centre Management manager Andrew Cooper said: “We got retailers to work together and it boosted trade. We have a high proportion of independent stores in Bath and we market that diversity.”
Footfall on the weekend of the event rose 19% against the previous week at Bath’s young fashion-focused shopping centre Southgate, while retailers in other areas of the city reported similar spikes.
Retailers offered a range of promotional offers on the day.
SW17 owner Darius Spikes-Walker said: “The scheme brought a huge number of people to the city. It was more about raising awareness of the stores, so I think we’ll see the results on a long-term basis.”