Tailoring mini-chain French Eye will offer jobseeking customers a 15% discount on suits to help them beat the recession and get back into work.
The seven-store retailer, which sells suits priced from £99 to £399, is offering both male and female jobseekers the discount for the first three months of 2010.
The marketing campaign will hit the right note with the unemployed as Chancellor Alistair Darling admitted in his pre-Budget report last week that UK unemployment would continue to rise.
The number of people claiming Jobseeker’s Allowance in October increased by 12,900 on the previous month to 1.6 million, the highest number since April 1997.
French Eye managing director Ali Azam said he was “pleased” to be offering jobseekers “a little help towards their confidence-boosting suit”. He said: “It’s important to make the right impression, especially when there is such fierce competition.”
Jobseekers need to bring their signing on book to French Eye’s stores as proof of their status.