Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Graduates step out alone with Kindred Sole site

Two graduates from De Montfort University’s fashion retail buying degree course have joined forces to launch women’s footwear etailer Kindred Sole. Lizze Leary and Beth Widdowson, who graduated this summer, said the tough jobs market had fuelled their decision to set up their own business.

The pair started Kindred Sole as an online-only venture to avoid the costs associated with a bricks-and-mortar store. Leary said: “The online market is booming so we knew it would be a good option. We’re also able to reach a wider audience than we would with a single store.”

Since launching on October 31, Kindred Sole has received more than 6,000 hits from users in 75 different countries.

The site stocks UK footwear brands including Ugly Duckling, Laura J London, Velvet Bee, United Nude and Miss L Fire, as well as Spanish brand Menbur.

As sales grow, the duo plan to develop their own footwear label. Leary said: “We are looking to collaborate with young graduate designers to create our own brand of vintage-inspired footwear.”

The www.kindredsole.com site relied heavily on free online marketing sources to generate business during the start-up phase. Leary added: “We built up a following on social networking sites Facebook and Twitter, which gave us lots of great leads and helped us generate a database to which we now send out monthly newsletters.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.