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More indies sign up to Store Society

More than 175 fashion indies have now signed up to internet portal Store Society, which hosts transactional web pages for stores.

Founder Kristina O’Connor, the daughter of entertainer Des O’Connor, launched the site,, in August but said the majority of retailers had signed up over the past month as awareness increased.

Using a similar platform to social networking sites such as Facebook, Store Society allows each store to manage its own page. Indie owners can upload photographs of product and announce promotions.

Liverpool womenswear indie Elle 17, which stocks brands including Lipsy and Joe Blake, plans to launch its own transactional site in January and said Store Society had been a useful way of gauging interest in online sales. Owner Debbie Canning said: “When we launch our own site I’ll set up links between the two.”

Faye Castle, owner of young fashion indie Faye’s Wardrobe in Orpington, Kent, added: “It’s early days so we’ve not had a huge amount of sales from the site yet, but it’s been a good way to raise our profile, which is important as we’ve only been open a year.”

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