Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Multi-brand site relaunch for Misticon

Streetwear brand Misticon is gearing up to relaunch its website as a multi-brand independent online store, stocking niche women’s young fashion labels.

The site at www.misticon.com, which went live on April 12, will bring together emerging independent British labels including Dephect, which produces skate, snow and music-inspired graphic T-shirts; Bantum, which offers a range of hand-printed streetwear; burlesque footwear brand Bordello Shoes; and ethical denim brand Rapanui.

Misticon founder Charlotte Dutton, who is also a model and professional snowboarder, said the online store would be aimed at young women aged between 18 and 34 who would like to shop in the edgy indies of Brighton or Camden in London but who don’t have the time to visit those areas.

Dutton said the store would “fill a gap” in the streetwear market, which she said was dominated by menswear brands.

“We have something unique to offer our consumers by providing them with brands that have a similar appeal to ours all in one place,” she added.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.