Contemporary womenswear indie Paulie is set to increase its store numbers from three to eight, according to founder and owner Paul Davis.
Davis, who worked as a designer alongside Ted Baker founder Ray Kelvin in the 1980s, said he would target south-east London for his next opening, particularly the affluent suburb of Dulwich Village and surroundings.
Davis opened a store in Marylebone in central London at the end of 2008 and also has stores in Maida Vale and Temple Fortune in north- west London.
He added that he would focus on building the retail business and said despite his background he had no plans to wholesale the Paulie own label. “We’re a retailer, although it’s something I’d like to do in the future,” he said.
The brand mix in Paulie’s stores is made up of about 40% own label and 60% branded product bought in by Davis and his team, including Los Angeles-based premium brands Graham & Spencer and Goldsign and denim brand Citizens of Humanity.
The collections are aimed at women aged between 25 and 55 years old.