Contemporary indie owner Rupert Adams has opened his third store to capitalise on his growing womenswear sales.
Adams, who owns womenswear indie Real Clothing in Southwell, Nottinghamshire and menswear indie Benets in the same town, has opened a second branch of Real Clothing in West Bridgford on the outskirts of Nottingham.
At 600 sq ft, the new store is twice the size of the Southwell branch but stocks the same brands including White Stuff and Great Plains.
Adams said: “Sales are flat in our menswear store but womenswear keeps growing, so I’m sticking with womenswear only in the new store.”
The Benets menswear store was set up by Adams’ father in 1976. He had been seeking a site for a second Real Clothing store in West Bridgford for several months but said he had been waiting for a more favourable rental deal.
From January, the West Bridgford branch of Real Clothing will begin to stock young fashion brands including Superdry, Maison Scotch and 7 For All Mankind. Adams said: “There’s a younger market in West Bridgford than in Southwell so I think the brands will do well.”