Young fashion indie Xile will begin expanding across Scotland after the launch of its fifth store later this month in Glasgow.
The store will open in St Enoch Square, Glasgow, on May 15 and will be Xile’s first store outside Edinburgh.
Following the Glasgow launch, Xile - which also operates G-Star franchise stores in Scotland - will target key Scottish cities for further openings.
Xile buying director David Weeks said: “Glasgow is a step in the right direction. We want two more stores open in key cities in Scotland within the next year, then possibly more after that.”
There are already two Xile menswear stores in Edinburgh’s Princes Mall and separate menswear and womenswear stores in the city’s revived docklands area, Ocean Terminal.
Xile decided to launch in Glasgow following strong sales growth at its Glasgow G-Star franchise. “We’ve had the G-Star store there since August 2008 and turnover has grown steadily, so we were on the lookout for the right Glasgow Xile site for a year.”
The 2,400 sq ft Glasgow store will sell menswear only and will stock many of the brands currently on sale in the Edinburgh Xile stores, including Pretty Green, Hummel, Junk de Luxe and Humör. Weeks anticipates that the four best-selling brands will be Diesel, G-Star, Replay and Luke.
He said: “These brands perform really well for us in Edinburgh, and Diesel, Replay and Luke have not supplied any other indies in Glasgow for a year, because they knew we were looking for a store there.”
Some brands have also worked closely with Xile to promote the launch. “Luke, Hummel and Replay helped fund our launch party and [Luke managing director] Simon Poole has been great in securing us some promotion in The Sun.” A two-week promotion will run in The Sun from May 15, allowing shoppers to collect tokens for a discount in the store.