At present, I’m busy visiting as many showrooms and trade shows as possible, on the lookout for those special brands that will be perfect for my customer base and set me apart from the high street.
I plan my budgets meticulously and go out with a specific brief in mind in terms of what I am looking for from the collections. However, this all goes out of the window if a brand ticks all the boxes but doesn’t make me excited to have it in my store.
Equally, I can do all the analysis in the world but I might just see something I absolutely love and I have to get it into the store as I know my customers will just have to have it.
It is the beauty of being your own boss that makes independent retailers so special. And indies are what make our UK high streets so interesting. A fantastic indie will provide unparalleled customer service with product chosen for
their specific customer base.
As indies, we set ourselves apart from the high street with our attention to detail, customer focus and an excellent product mix picked with our specific market in mind. All of this has to be delivered by a team trained to be the best.
As indies we are passionate about what we do and put our heart and soul into the business.
- Deryane Tadd, Owner of womenswear indie The Dressing Room in St Albans