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Indies back Kinky Knickers after factory’s collapse

Kinky Knickers stockists have thrown their weight behind the lingerie brand after its British manufacturer Headen & Quarmby fell into administration.

The manufacturer, which featured in the TV series Mary’s Bottom Line and produced retail expert Mary Portas’s Kinky Knickers line, hit the buffers last week with the loss of 33 jobs. Administrator BDO blamed “a drop in post-Christmas orders from key customers and a decline in sales volumes”.

Shezz Ibrahim, co-owner of young fashion indie Inocencia in Shrewsbury, said: “I’m surprised as it’s been doing well for us. It’s good quality and quirky.”

Sarah Mcconville, owner of Blackpool retailer Blueberries, said: “We’re sorry to hear about the factory. We bought Kinky Knickers to support UK manufacturing and because it was a nice product.”

David Wood, chief executive of The Portas Agency, told Drapers that Portas had not begun to explore alternative production options. “We want to keep the brand going and we want that olution to be Headen & Quarmby-shaped,” he said.

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