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Indies cautious at Premier Kids

Buyers and exhibitors were upbeat at kidswear show Premier Kids last week, despite rising prices and cautious buying from independents.

Clare D’Arcy, owner of premium brand D’Arcy Brown, said she had opened three new accounts at Premier Kids, which took place at the NEC in Birmingham. “We only decided to show at the last minute and it has been busier than we expected, with buyers cautious but optimistic too,” she said.

“We’ve had to increase our prices by 10% and we’re focusing more on occasionwear to offer something really special.”

Henry Dennison, director of classic brand Pretty Originals, said prices had gone up by about 12%, but said buyers were sympathetic to the increase. “We’ve opened four or five new accounts,” he said.

Tracey Madine, co-owner of Nico Kidz in Liverpool, said she would stick to brands with good sell-through. “I’m taking fewer risks,” she said. “I know what sells so a new brand would have to offer something special for me to buy into it.”

Hannah Dick, owner of Baby Dick in Chipping Camden in Gloucestershire, said she had found some new brands for autumn 09. “I’m more conscious about pricing but my budget is staying the same,” she said. “Business is doing OK because people will always spend on babies.”

Charlotte Bowskill, event director at Premier Kids, said she would confirm the dates for next season’s UK show shortly.

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