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Indies frozen out by snow

Indies up and down the country have struggled with slow trade this week, as the UK faced severe weather warnings across the UK.

In East London, womenswear indie Precious said its Columbia Road branch had seen “one of their worst trading Sundays ever” due to the weather - although the Shoreditch brand escaped relatively unscathed.

Solihull-based Serene Order was also affected, with owner Nad Ahmed describing Friday and Sunday as “a complete wash out” as a result of the heavy snowfall.

Loughton young fashion indie Bella Sorella did not open during some of the worst of the weater. Sales assistant Katie Corcoran told Drapers: “Today [Monday] we’ve only had around 10-15 people in store - it’s been really quiet.”

In Winchester, The Hambledon saw a slow weekend, with the snow exacerbating the usually-quiet January trading. The shop floor at Cheshire-based premium indie Black White Denim had “been slow, but not much slower than any other mid-January week,” said communications manager Jordan McDowell. “When the weather hits hard you thank your lucky stars you’re online.”

Cambridge-based womenswear indie Boudoir Femme said it had been quieter, but sales of knitwear had improved as a result of the cold weather and Sale reductions. “It has been much quieter in store though,” said Sylwia Lysakowska.

Rhowen Yoki, owner of Cornwall indie Fusion, added: “The snow hit sales at the end of last week but they have started to pick up again today [Monday].”

 

 

 

Readers' comments (1)

  • A number of factors come into play here - the weather, making it not possible for many to shop; traditionally it is one of the worst trading weeks anyway, the recession and general lack of cash around. All these factors have lead to dreadful takings for many, money that you cannot claw back.

    Another point worth making are the number of brands that are screwing the independents by the unprecedented amount of discounting on their own websites, especially in Sale period. Some have discounted to almost trade price levels, which is making their retailers irrelevant. This cannot continue.

    All this will have an even greater effect on the lack of forward orders from Indies, so any brands who start giving the old 'minimum order routine' will know where the door is. Brands have to start living in the real world and accept that in these increasingly tough times, their practices are completely out of date and unrealistic.

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