Indies up and down the country have struggled with slow trade this week, as the UK faced severe weather warnings across the UK.
In East London, womenswear indie Precious said its Columbia Road branch had seen “one of their worst trading Sundays ever” due to the weather - although the Shoreditch brand escaped relatively unscathed.
Solihull-based Serene Order was also affected, with owner Nad Ahmed describing Friday and Sunday as “a complete wash out” as a result of the heavy snowfall.
Loughton young fashion indie Bella Sorella did not open during some of the worst of the weater. Sales assistant Katie Corcoran told Drapers: “Today [Monday] we’ve only had around 10-15 people in store - it’s been really quiet.”
In Winchester, The Hambledon saw a slow weekend, with the snow exacerbating the usually-quiet January trading. The shop floor at Cheshire-based premium indie Black White Denim had “been slow, but not much slower than any other mid-January week,” said communications manager Jordan McDowell. “When the weather hits hard you thank your lucky stars you’re online.”
Cambridge-based womenswear indie Boudoir Femme said it had been quieter, but sales of knitwear had improved as a result of the cold weather and Sale reductions. “It has been much quieter in store though,” said Sylwia Lysakowska.
Rhowen Yoki, owner of Cornwall indie Fusion, added: “The snow hit sales at the end of last week but they have started to pick up again today [Monday].”