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Industry pays tribute after Sushil Shah dies

The fashion industry has paid tribute to Sushil Shah, co-founder of young fashion brand Duck and Cover, who passed away earlier this month.

Shah died on March 22 after being diagnosed with a brain tumour last year.

He was part of the original team that founded the menswear brand and has been with the business for the last 16 years in the role of operations director.

Simon Polak, owner of M & R Agencies, worked with Shah for the last 18 years. Polak said: “He was a gentleman and truly the most honourable man that I’ve ever had the fortune to work with. He will be so sadly missed.”

Dan Allen, director of Agent One, added: “Sushil was the kindest person I had ever met, he had such a warm and calming quality. He was a true gentleman who only ever wanted to please everybody else. It is a sad loss to everyone who knew him.”

Nigel Addison, who worked with Shah at Duck and Cover before joining lingerie brand house Wacoal Eveden, said: “Sushil was an inspiration to all around him and his infectious positivity will always remain at the core of all things Duck and Cover.”

He added: “A genuine constant, ever ready to offer support and encouragement Sushil was a truly motivational force. Never one to take credit, his operational and financial expertise provided a solid platform which made everything possible.

“Having spent 10 years working closely with Sushil he was very much the same person in and out of work. He was always concerned for others and his contagious laughter and compelling smile had the ability to light up any situation. It is typical that he spent the last few months of his life to raising money to help other cancer sufferers benefit from improved understanding and treatment.”

Colleagues also paid tribute to Shah.

Duck and Cover’s head of sales Gareth Jones said: “Sushil was a man who earned the respect of everyone he worked with. His principals dictated the way he worked. He treated everyone with equal respect and approached every situation with an open mind.”

He added: “He was an excellent colleague and an even better human being. I am honoured to have worked with him and to have been able to call him a friend. Our industry has lost a great business man, I have lost a fantastic friend and the world has lost one of its shining lights. The loss to his family is immeasurable and they are in my thoughts and prayers.”

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