Drapers has tracked the growing acceptance of technology and desire to innovate by fashion retail companies over the past decade.
Ecommerce, internationalisation and increasingly tech-savvy consumers are just three of the trends we’ve written about that are focusing attention on IT.
Earlier this year, Drapers set out to investigate just how important technology is becoming to fashion retailers. We wanted to know where their pain points are, and which technologies they and their customers believe can strengthen their businesses and propositions.
The project kicked off with a survey of our readers on Drapers’ website. With 165 responses, the results were compelling, and supported much of what we were hearing anecdotally. From there we ran a roundtable alongside our sponsors, Torex and Avery Dennison, which enabled us to talk through some of the results with a group of fashion retailers.
It’s clear that many companies recognise that technology is crucial to providing what their customers want, whether it be bringing new trends to market faster,
better stock availability, cross channel services or more personalised and relevant marketing. And it’s also true that many of the issues to do with adopting new technology are common to our readers, whether they be global fashion brands, or single store independents.
So, as the final part of the project, we have turned all the research – as well as information on many examples of innovation we have collected recently – into this report. Highlighting the most interesting trends in how fashion businesses are using technology, the report is designed to inspire retailers, large and small, to take their businesses to the next level.
We hope it sparks your imagination.
Joanna Perry, Special Projects Editor, Drapers