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Inspiring women star in Panache's digital role models campaign

Lingerie brand Panache has created a digital campaign celebrating six ‘role models’ selected for their achievements and contributions to society, as well as a healthy approach to body image.

Model Marquita Pring, sports therapist and marathon runner Amy Hughes, British T34 Paralympic wheelchair racer Hannah Cockcroft, senior nurse Rachel Elliott, who worked in Sierra Leone during the ebola outbreak, singer Mica Paris and blood and organ donation campaigner Martyna Kaczmarek are featured in promotional films and imagery which will be used on social media platforms.

“As a brand, we have championed women since our beginnings 30 years ago,” said head of marketing Jennie Bianco. “The campaign delivers our objectives through six inspiring women and their personal achievements and I hope they will encourage the next generation of role models.”


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