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Instagram launches new business tools in the UK

Instagram has launched a new set of tools for businesses in the UK.

The social media platform has introduced business profiles, insights on how all content performs and the ability to promote posts for businesses in the UK.

The profiles allow businesses to alert users that it is a business and offers a “connect” button, while the new “promote” function allows firms to promote a well-performing post as an ad to reach new customers.

Instagram revealed it was making the changes in June, initially in the US, Australia and New Zealand.

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