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Instagram launches shopping function on Stories

Instagram is expanding its shopping function to Instagram Stories.

On Instagram Stories shoppers will be able to tap on a sticker of a shopping bag icon to see more details about that product and seamlessly shop the item.

This introduction of Shopping in Stories follows the UK launch of Instagram Shopping in March.

Louise McCabe, executive at womenswear etailer SilkFred, said: “Shopping on Instagram has allowed us to differentiate between the posts that get a lot of likes versus actually driving sales. It has helped us to identify the products that get the most taps to shop, so that we can focus more on those products and drive overall revenue from Instagram.

“Shopping on Instagram has made it easier to connect with new prospects who have come across us on Instagram. Since the feature allows users to view a product listing on our website without even leaving the app, the barrier to entry is lowered and often leads them to browse the rest of the site and find items they like.”

300 million people use Instagram Stories every day.

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