Instagram is introducing a slideshow format called Stories, which allows businesses to make various picture and video posts that will disappear after 24 hours.
“With Instagram Stories, you don’t have to worry about overposting,” the business said. “Instead, you can share as much as you want to throughout the day, with as much creativity as you want.”
The Snapchat-style functionality means users will see stories from accounts they follow in a bar at the top of their feed and when there’s something new to see, the account profile photo will have a coloured ring around it.
To view a business’s story, followers can tap on the profile photo. They can then tap to go back and or swipe to jump to another account’s story.
If they want to comment on something they see, they can tap and send a private message to that account on Instagram Direct.
Unlike ordinary posts, there are no likes or public comments.
Instagram Stories will be rolling out globally on iOS and Android over the next few weeks.