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International and online boost sales at White Stuff

White Stuff’s international sales jumped 28.1%, while online sales increased by 17%, for the year to April 30.

White Stuff

White Stuff

White Stuff

Online sales now account for 26.6% of total sales, compared with 25% in 2015, while overall sales at the firm increased 10% to £144.6m for the year.

International growth was mainly driven by the company’s wholesale business, which was up 24.3% on last year.

During the year White Stuff opened 10 UK and two German shops and one concession, concluding the year with 108 stores and 45 concessions in total. The retailer said it would “continue to add suitable retail locations” as part of its multichannel strategy.

Total like-for-like sales edged up 0.6% as underlying EBITDA increased by 0.5%.

However EBITDA dropped 2.9% to £20.4m following a £700,000 investment in international operations.

Chief executive Jeremy Seigal said the company “prides itself on its highly differentiated product and sociable retail experience across all channels”.

He added: “We are focused on developing our international footprint, especially in the European market, while ensuring we continue to invest in our UK business.”

Readers' comments (1)

  • Wholesale stockists beware as Whitestuff and a number of similar lifestyle brands use their best independent wholesale locations to site their own retail stores

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