More than 18,000 buyers visited Pitti Uomo over the four-day show last week, organiser figures have revealed.
More than 1,000 brands exhibited at the 84th edition of the menswear event, which took place in Florence from June 18-21.
The number of foreign buyers rose by 4.6% compared to the same season last year, while the number of Italian buyers remained flat at around 10,400. In total, 30,000 people visited the show.
Buyers from Britain represented the fourth biggest foreign presence, with 526 people making the trip. Germany accounted for the largest single group, with 904 buyers, while Japan and Spain were all out in force, with 867 and 534 buyers apiece.
But the strongest growth came from emerging markets, with visitors from Hong Kong up 63%, South Korea up 20%, and both Russia and Turkey seeing rises of 14.7%. Numbers from the US rose 7%.
The figures represent something of a coup for the Italian show, whose first day clashed with the last of London Collections: Men.
Pitti Imagine chief executive Raffaello Napoleone said: “We are truly satisfied. Once again Pitti Uomo presented a broad and diverse selection of men’s fashion proposals, reserving particular attention for innovation and research: well established Italian brands, an increasingly qualified group of foreign companies committed to research, up-and-coming new brands, young designers, new artisans of fashion, a selection of the most original interpreters of urban and sporty styles – for both the clothing and accessories.
“The media and buyers decreed the success of this edition’s new features: the transfer of Pitti W – the fair dedicated to women’s collections - to the Fortezza, with a constantly crowded Arena Strozzi; Vroom Pitti Vroom, the theme dedicated to motorcycles; the competitions for new talents; the Guest Nation Turkey project; the Pitti Italics presentations; and the Damir Doma and Kolor runway shows”.