Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

International buyers drive footfall on Micam’s first day

International buyers from continental Europe and Asia were driving footfall on the first day of footwear trade show Micam in Milan, but some brands raised concerns about date clashes with other shows.

Micam autumn 16

The biannual trade show is running from February 14-17 at Fiera Milano, overlapping with Las Vegas footwear show Platform, which runs from February 16-18, and Pure in London, held from February 14-16.

Janan Leo, founder of women’s pump brand Cocorose London, was on her own at the stand at Micam as her partner was showing at UK trade show Pure. She said: “This tends to be our best show but I think next season it clashes with some of the Paris shows, which may prove difficult.

“We have seen a lot of international buyers so far and it is normally a good show for us so I have high hopes.

“The market is difficult at the moment, independents are struggling and it is all about your brand – if your brand is known by the end customer then you do stand a change. It feels like buyers are playing it quite safe when taking on something new and margins are really tight for everyone.”

“This is my 26th Micam which should say something – we keep coming back,” said Khuram Saleem, marketing and sales director at women’s contemporary brand Unze London.

“We used to write orders here but for the last three years, orders come after, even from the smaller boutiques. We’re showing some spring 16 ranges here which we can turn around in a month because people are increasingly leaving ordering later and later.”

Hervé Saporis, commercial and marketing director at French heritage brand Paraboot, said: “This is already busier than last season, which was quite quiet as the Milan Expo pushed prices of hotels and plane tickets up so not as many people came. We’ve had a very busy start with international buyers from Europe and Asia on the first morning.”

“There is a bit of a conflict between Micam and GDS [in Dusseldorf] which was just a few days earlier added Simon Dickie, director of UK brand Steptronic. “This is a much bigger show but I wish they could just sort the dates out so there was a week or so in between, which would make it much easier,”.

Mathew Smith, sales manager at Skechers, said: “The first day always seems to be more Italian independents than anything else but it tends to pick up over the next few days.”

 

 

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.