Buyers from more than 40 countries have arrived in the capital for London Fashion Week, which kicked off yesterday.
According to the British Fashion Council, which runs London Fashion Week, more than 1,100 international press and buyers are attending the event.
Buyers from US department stores Saks Fifth Avenue, Barneys, Henri Bendel and Bloomingdales; Isetan, Daimaru and Takashimaya from Japan; Lane Crawford from Hong Kong; Brown Thomas from Ireland; Galeries Lafayette, Printemps and Le Bon Marche, Colette and Maria Luisa from France; and Dieci Corso Como in Italy are all expected to attend.
British Fashion Council chief executive Hilary Riva said: "This is one of our strongest international attendances in several years and sees several buyers attending for the first time. We have one of London’s most exciting crops of emerging designer businesses which draw international audiences who feel it is imperative to see first hand their collections and compete to sell them in leading stores worldwide."