The British Fashion Council (BFC) and the British Council are to launch the first International Fashion Showcase, which will see designs from more than 80 emerging international designers exhibited during London Fashion Week.
The showcase will take place next month with 19 embassies and cultural institutes across London displaying work from more than 80 international emerging designers. Countries participating include Australia, Botswana, China, Croatia, Italy, Japan, Nigeria, Poland, Sierra Leone, United States and Uzbekistan.
Each country has also been asked to present a selection of the emerging designers whom they feel most represents the future of fashion in their region and a panel will then judge each piece of work and an award will be given to the country that presents the best emerging fashion talent showcase. The award will be announced on February 19.
This is the first project that the two bodies have collaborated on and is part of the Fashion 2012 cultural programme developed to celebrate the year of the Olympics and Paralympics.
Meanwhile, Scottish designer Jonathan Saunders has won this year’s BFC/Vogue Designer Fashion Fund and will receive £200,000 and access to director-level mentors across the industry. According to the judges, Saunders won because of the strength of his catwalk and pre-collections over the past few seasons and the acclaim he has received from UK and international media and buyers.
The BFC will assist Saunders in achieving his business goals over the next year, building on his newly-established network.
Saunders said: “The last 12 months have been an exciting time for me and my team and I’m very proud of all their hard work. We have many exciting plans for the near future and this, along with the support network provided by the BFC will enable us to achieve our goals.”