The number of people from around the globe searching for British brands and retailers online surged over Christmas, according to figures released by the British Retail Consortium and Google.
In the BRC-Google Online Retail Monitor for the three months to December 31, 2014, Brazil showed the greatest growth with the number of people searching for UK retailers and brands on mobiles up 717% on 2013 and on tablets up 89%, compared to 2013.
Argentina, Poland and Hungary have seen the most substantial growth rates in mobile search volumes at 240%, 97% and 88% respectively.
Tablet searches increased in a number of countries, including Greece (42%), Ireland (39%), Hungary (35%) and Poland (26%).
Japan was the only country to experience a decline in the number of searches for UK retailers both on tablets and mobile.
The top trending searches for the clothing sector included dresses, wedding dresses, engagement rings, Christmas jumpers and shoes.
Helen Dickinson, director general at the BRC, said: “Today’s figures clearly demonstrate the appetite of consumers across the globe for UK retail. This presents an enormous market opportunity for retailers regardless of their size.
“In the emerging markets, the first digital point of contact for a huge number of consumers is a smartphone or tablet device. If Britain’s retailers want to take advantage of the interest abroad they’ll need to continue their investment in device-optimised platforms.”