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International visitors give Londonedge a lift

Overseas buyer attendance helped to lift the mood at streetwear and clubwear exhibition Londonedge and Londoncentral this week.

Exhibitor opinion was split over the success of this season's show, which was still taking place as Drapers went to press.

But the show's managing director Carole Hunter said she expected international buyers to make up about 40% of the event's total visitor count.

She said: "We had buyers from 36 countries attending last season, which we expect to build on because we have increased the floorspace by 15% and have grown exhibitor numbers to include more than 200 firms."

Despite a number of new exhibitors to the show expressing disappointment about a lack of quality buyers, there was positive feedback from brands whose presence at the show is more established.

Ben Martin, southern area sales representative at Jackson Distribution, which sells streetwear brand Iron Fist and has shown for three years, said: "This has been a really good show for us. We have a bigger, open-plan stand and have definitely had more attention from buyers."

Janet Johansson, a buyer at Grothica in Gothenburg, Sweden, which sells gothic-style fashion, said: "This is definitely the show to be at for our market. It is my first time here and I absolutely love it. There is so much to see and it is well worth the journey."

Next season's London-edge and Londoncentral will take place on February 3-5 2007 at Olympia 2 in London.

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