Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Intro

Unit 4, Barton Arcade, Deansgate

The clean, utilitarian interior of Intro’s ground floor is in stark contrast to the basement’s uneven concrete floors, red-cushioned walls and log piles. But each design reflects the different brand mix of this menswear indie.

While the ground floor features more tailoring-led brands like Buckler, Unconditional and Gibson, the basement is a treasure trove of streetwear labels, from big names like Luke to lesser-known labels such as the retailer’s own brand, Waffle.

“We buy plain polos, T-shirts and hoodies and get them customised from a guy who works from home,” says owner Irvin Grant of Waffle. Delusion, a new brand set up by
Grant which launched this season, sits with Intro’s more formal offer, and Grant will look to wholesale the brand from next season.

He says: “We’re not brand-led, we’re product-led. We don’t go for well-known brands because they’re sold in department stores and multiples; we do brands that are right for our customer.”

Even though the store is making a profit, turnover has been hit as shoppers rein in their spending. But Grant is still optimistic. “There are plenty of people who want a different and better service. And Manchester has its own fashion; it’s more adventurous than London.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.