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Introducing HKT: Hackett’s new diffusion label

Heritage British brand Hackett London has launched a new entry level label called HKT, aimed at a younger and more urban customer.

The collection has a relaxed aesthetic compared to the classic Hackett style, retaining the product quality and brand identity of the Hackett London name.

Products in the debut spring 19 collection include outerwear, casual trousers, denim, casual shirting, sweatshirts and T-shirts.

The two themes for the launch offer are “summer beige” and “urban indigo” and highlights from the collection include a blue and yellow striped polo shirt and a boxy, casual jacket in indigo blue.

The red HKT logo has been designed to complement the blue and white Hackett London branding.

Prices in the collection are lower than the mainline, with wholesale prices for jackets starting from £80, and trousers from £36.

The 150-piece collection launches with 17 points of sale worldwide, including its flagship stores and John Lewis in the UK. The brand is available for wider wholesale for autumn 19.

Wholesale prices range from £12 for a T-shirt to £80 for a blazer; +44 (0) 20 7939 6980; Hackett.com/gb/HKT

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