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Intu shopping centres launch fashion month campaign

Property firm Intu has kicked off a fashion month event to drive footfall at 14 of its shopping centres.

The event, which runs throughout April, includes a Style Hero competition, the launch of modelling contest Elite Model Look UK 2014, and catwalk shows across shopping centres including Lakeside, the Trafford Centre and Intu Watford.

For the Style Hero competition a street style photographer will take pictures of fashionable shoppers in each centre and upload the images onto an app where the public will vote for their favourite looks.

The winners from each shopping centre will then go head to head in a public vote, with the overall Style Hero winner receiving a photo shoot, £500 to spend on and a £500 gift card to spend in any Intu centre.

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