Intu will launch its first national spring fashion campaign tomorrow with a digital installation and live fashion show, which will be rolled out across its 15 shopping centres throughout March.
The ”Style Garden” campaign will launch at Intu Lakeside and Chapelfield. It follows Intu’s first national Christmas TV ad, which launched last year.
The shopping centre owner has worked with 300 fashion brands across its portfolio for the campaign.
“We’ve used our national scale to really get to understand what our customers want and our research tells us the latest fashion trends are often presented in a way that makes it difficult for them to choose what’s right for them,” said Roger Binks, customer experience director. “So we’ve decided to do something different this year and deliver spring/summer fashion with the signature Intu twist.”