Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Intu to launch first national spring fashion campaign

Intu will launch its first national spring fashion campaign tomorrow with a digital installation and live fashion show, which will be rolled out across its 15 shopping centres throughout March.

The ”Style Garden” campaign will launch at Intu Lakeside and Chapelfield. It follows Intu’s first national Christmas TV ad, which launched last year.

The shopping centre owner has worked with 300 fashion brands across its portfolio for the campaign.

“We’ve used our national scale to really get to understand what our customers want and our research tells us the latest fashion trends are often presented in a way that makes it difficult for them to choose what’s right for them,” said Roger Binks, customer experience director. “So we’ve decided to do something different this year and deliver spring/summer fashion with the signature Intu twist.”


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.