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Ipanema reveals new style ambassador

Flip-flop brand Ipanema has revealed TV presenter Sarah-Jane Crawford will be its new style ambassador for 2015.

It is first time the Brazilian label has signed up a dedicated UK representative and follows a partnership with model Gisele Bündchen, which began in 2002.

The Xtra Factor and BBC1Xtra presenter will also launch the label’s #GetYourSocksOff social media campaign to coincide with National Flip-Flop Day on June 19. Ipanema will reward the best feet selfies (#feetfies) over the summer season.

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