Ipswich menswear indie Urban Vintage is expanding into the store next door to add womenswear to its offer.
The young fashion store on Queen Street has taken advantage of favourable rental terms to take possession of the 1,500 sq ft space adjacent to its current 1,000 sq ft site, which opened in 2006.
Owner Dan Pottle said the decision to create the womenswear store, which will open in the first week of December and will also be called Urban Vintage, was down to customer demand. “It’s a tough climate but we know a womenswear store will work because so many women have asked for it,” he said.
He added: “There are no big hitters like House of Fraser in Ipswich so we will be the only place you can find these sort of brands.”
Pottle has opted for womenswear brands with mid-range price points to remain competitive against the high street, which offers more for women than men.
Conversely, the menswear store will go “a bit more premium” from spring 10 to reflect the fact its loyal customers are “growing up”. Superga, Gabicci Vintage, Edwin and PRPS will be new labels for spring.
Urban Vintage also launched a transactional website on October 31. The site, at www.urban-vintage.co.uk, will initially sell only menswear brands, including Diesel, J Lindeberg and Franklin & Marshall. It will add the brands from its womenswear store, such as Rare, Motel and Lipsy, from spring 10.